With 10 plus years creating websites, and a strong footing in graphic design. I have learned to approach design tasks with psychology, and sociology in clear focus. I realize that the goal is to invoke a feeling from the viewer, and that understanding how certain aspects of design, or approaches are interpreted by the user is key. I use this approach to help define a users experience and the goals intended by any and all of the designs I create. With this approach I have started to expand my focus and look more to the user experience in the designs I create.